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Rooted in self-love

Floricón is a queer & brown-owned lifestyle & apparel brand based in Los Angeles, CA. Our mission is to empower our community through self-love and representation.

HASTA

LA

RAÍZ

Featured Collections

Grasa Digital

Forgiven

Maricón Country

Amor Prohibido

Art Prints

Homecoming

Con tanto amor

Floricón is designed in Los Angeles, California and founded by multidisciplinary designer Hector Pérez. We are inspired by our city's rich culture, our deep Mexican roots, and the resilience of the queer community. We aspire to nurture and cultivate a garden of empowered and inspired individuals.

Con tanto amor,
Floricón

Garage Trucker Hat

Iconic American trucker style with a twist. $5 from every hat sold will support the Esperanza Immigrant Rights Project.

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