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Rooted in self-love

Floricón is a queer & brown-owned lifestyle & apparel brand based in Los Angeles, CA. Our mission is to empower our community through self-love and representation.

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Summer '24

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Maricón Country

Amor Prohibido

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Homecoming

Con tanto amor

Floricón is designed in Los Angeles, California and founded by multidisciplinary designer Hector Pérez. We are inspired by our city's rich culture, our deep Mexican roots, and the resilience of the queer community. We aspire to nurture and cultivate a garden of empowered and inspired individuals.

Con tanto amor,
Floricón

Maricón Country Bandana

Whether you're at the rodeo or want to showcase your hanky code, this bandana is the perfect accessory for your inner cowboy.

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